Who we are

BLEW (“we”, “our”, “us”) is an Indian online clothing store specializing in trendy T-shirts for men and women. We value your trust and are committed to protecting your personal and financial information. This Privacy Policy explains how BLEW collects, uses, and safeguards your data when you shop online with us. By using our website [yourdomain.com], you agree to the terms described here.

1. Information We Collect

When you visit our online fashion store or buy T-shirts online, we may collect:

Personal Information

  • Full name, email address, phone number
  • Billing and shipping address
  • Gender and preferences (optional)

Payment Details

  • Processed securely via trusted Indian payment gateways
  • BLEW does not store full credit/debit card or bank account numbers

Account & Order Information

  • Login credentials if you create a BLEW account
  • Purchase history, product preferences, size selections

Technical Data

  • IP address, browser type, device info, operating system, time of visit
  • Pages viewed, search queries, and session duration

Cookies & Tracking Data

  • Used for smooth browsing, cart management, personalized product recommendations, and analytics

2. How We Use Your Information

Your data helps BLEW to:

  • Process and deliver your T-shirt orders promptly
  • Offer secure and fast online payment checkout experiences
  • Send promotional updates, discount coupons, and exclusive fashion offers (if opted in)
  • Improve website performance, design, and customer shopping experience
  • Prevent fraudulent or unauthorized transactions
  • Comply with Indian laws and regulatory requirements

3. Information Sharing

We do not sell or rent your personal data. However, we may share it with:

  • Logistics partners for product delivery
  • Payment processors for secure transactions
  • Marketing service providers (only if you opt in) for BLEW promotions
  • Legal or regulatory authorities, if required under Indian law
  • Successor entities in case of a business merger, acquisition, or restructuring

4. Cookies & Tracking

BLEW uses cookies, pixel tags, and tracking tools to:

  • Remember your preferences and cart items
  • Show relevant men’s and women’s T-shirt suggestions
  • Collect analytics for performance improvements
  • Display relevant ads via trusted third-party platforms

You can disable cookies in your browser settings, but some BLEW store features may not work as intended.

5. Data Security & Retention

  • We use SSL encryption, firewalls, and secure server hosting
  • BLEW complies with the Indian IT Act 2000 and SPDI Rules for personal data protection
  • While we take all reasonable precautions, no method of data transfer over the internet is completely secure
  • Personal data may be retained for as long as necessary to provide services, comply with legal obligations, and resolve disputes

6. Your Rights

You can:

  • Access, update, or delete your account data
  • Opt out of marketing communications at any time
  • Request a copy of the information BLEW holds about you
  • Withdraw consent for processing your sensitive personal data (prospectively)

7. Children’s Privacy

BLEW’s products and services are intended for users aged 18+. We do not knowingly collect personal data from minors. If a minor uses our site, it should be under parental or guardian supervision.

8. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The latest version will always be posted here with the updated Effective Date.

9. Contact & Grievance Redressal

If you have any questions, concerns, or complaints about BLEW’s Privacy Policy, please contact:
📧 Email: [Insert Email Address]